首页 期刊 神州 An Analysis of American Animated Movies Marketing Strategies on the Angle of Globalization 【正文】

An Analysis of American Animated Movies Marketing Strategies on the Angle of Globalization

作者:康静丹 山东师范大学
animated   film   marketing   globalization  

摘要:In a global age, the American animated film industry that features a solid industrial foundation with the mature operational mechanism and takes a large share of global market. The thesis is going to illustrate the operational system and patterns of American animated film industry on the basis of the status quo of American cartoon movie market, to be a reference to the further development of Chinese cartoon movie industry.

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