European Journal Of Marketing

文章名称引用次数

• Fifty years of the European Journal of Marketing: a bibliometric analysis54
• User experience sharing: Understanding customer initiation of value co-creation in online communities18
• Social media engagement behavior A framework for engaging customers through social media content15
• Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles12
• The role of ideal self-congruence and brand attachment in consumers' negative behaviour: Compulsive buying and external trash-talking11
• Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications9
• Unveiling heterogeneous engagement-based loyalty in brand communities8
• Store layout effects on consumer behavior in 3D online stores7
• Measuring consumer neural activation to differentiate cognitive processing of advertising: Revisiting Krugman7
• Service ecosystem well-being: conceptualization and implications for theory and practice6