摘要：As the biggest multinational corporate providing technology and services, the success of General Electric （GE） is always used for reference by other companies. This report is to evaluate the suitability of GE＇s strategic position from 2001 to early 2014. After a brief company overview, the report first points out current strategies which GE applies and analyses GE＇s activities with strategy concepts such as Porter＇s generic strategy and＇ Ansoff matrix. Strategic position analysis consists pf environmental analysis, capability analysis and stakeholders＇ expectations and purposes. GE＇s environmental analysis is drawn from macro-environment with PEST analysis and micro-environment with Porter＇s five forces analysis, and opportunities and threats are evaluated based on that. After that, the report introduces resources deployed by GE and therefore outlines the strengths and weakness of GE＇s strategy. Following GE＇s capability analysis, the stakeholders＇ power distribution and purposes part describes corporate governance, stakeholders＇ expectation and CSR to illustrate how GE＇s strategies are affected by stakeholder＇s exnectations.

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